Title: Chez Paula
Year: 2025
Areas: Graphic design.

Chez Paula is a food truck in Switzerland serving traditional Portuguese sandwiches. The brand was designed to be fun and attention-grabbing, appealing to drivers looking for a quick and tasty meal.

The logo features a character inspired by Paula, the owner, alongside bold typography. The main color is garnet, a nod to Paula’s red hair, complemented by beige and blue, reflecting the Portuguese flag. The brand identity combines product photography with typography to create a strong and recognizable visual style.

Chez Paula brings a piece of Portugal to the road, serving great food with a memorable look.